When the dress arrived (a month after I ordered it - one of the many perks of living on Guam), I noticed that the dress had an open back. I thought maybe that's why it was described as "conscious." You know, in case you have a fat back or something. Hahaha, I don't know.
So, as I'm trying it on, I noticed a green tag that had "H&M Conscious" on it.
Turns out "H&M Conscious" is not about body consciousness at all. It's about being ENVIRONMENTALLY conscious.
The tag reads "70% recycled polyester post-consumer waste".
Oh WTF?! I'm wearing a poop dress!